What we do
Delivering growth:
turning priorities into results
Delivering growth: turning priorities into results
WHERE WE ADD VALUE
Focus Areas
Growth Strategy & Planning
Turning ambition into clear, executable growth plans aligned with your customers and markets
Questions we’ll help you answer
- How do you translate ambition into clear, executable growth priorities that resonate with customers?
- How do you ensure your strategy keeps teams aligned and customers at the centre?
- How do you maximise the value and impact of your yearly planning cycle?
New Category, Channel & Market Entry
De-risking expansion by focusing on the right opportunities – with deep insight and fast alignment
Questions we’ll help you answer
- How do you identify the right playing fields grounded in real customer and market insight?
- How do you build internal alignment and engagement early, so teams move fast with clarity and confidence?
- How do you balance pace and risk, turning insight into clear, focused action that delivers?
Product & Service Innovation
Driving innovation that strengthens competitiveness, engages teams and wins in the market
Questions we’ll help you answer
- How do you identify the right target segments for growth?
- How do you build value propositions that win in the market – and strengthen sustainable advantages?
- How do you execute innovation initiatives to deliver real impact?
Wargaming & Competitive Response
Anticipating competitive threats early and translating insight into smarter strategic moves
Questions we’ll help you answer
- How do you anticipate competitor moves with enough depth to shape real-world decisions – not just high-level scenarios?
- How do you ensure competitive responses are informed by deep insight, rather than assumptions?
- How do you turn wargaming outputs into real changes & not just leave teams to figure it out later?
Team Upskilling & Excellence Programmes
Building capabilities that turn strategy into action and momentum across your organisation
Questions we’ll help you answer
- How do you build the capabilities needed to deliver on growth priorities, not just plan for them?
- How do you mobilise cross-functional teams to move faster and more effectively?
- How do you embed new ways of working that last beyond the initial project?
Customer, Consumer & Market Insight
Translating sharp customer and market understanding into focused strategies and execution
Questions we’ll help you answer
- How do you uncover customer and market insights that matter for growth?
- How do you move beyond what customers say to what actually drives their decisions?
- How do you translate insight into action across marketing, innovation and commercial teams?
CASE STUDIES
Discover our methods & teams in action
Building Momentum in Value-Added Ingredients
Expand to read more
- Context: A global fruit processing company had made a strategic decision to grow beyond its core commodity portfolio. The ambition: to expand into compounds, flavour and functional ingredients - moving from bulk fruit products such as concentrate to more specialised, value-added solutions. Despite early efforts, progress had been limited.
- Approach: We supported the business in defining the right path forward for these new growth areas, with a focus on EMEA and North America. This included refining strategy, gathering customer and market insight, sharpening customer segmentation, developing and testing value propositions, and equipping commercial teams with practical tools such as playbooks to engage customers more effectively.
- Impact: The business is now gaining traction in its value-added portfolio - supplying to key accounts globally and building relevance in a challengingmarket. Crucially, the organisation has embraced the mindset shift from commodity to added value, laying the foundations for long-term growth.
Building a Technology Innovation Roadmap in Specialised Nutrition
Expand to read more
- Context: A specialist infant nutrition business urgently needed a long-term technology roadmap - one that could leverage existing research, align with brand ambition, and enable globally scalable innovation platforms.
- Approach: In just over eight weeks, we worked across Leadership, R&D, Operations, Supply Chain, Insight and AI teams to define future scenarios and uncover hidden assets and capabilities. A focused two-day session culminated in six clearly staged innovation platforms, with full cross-functional and global alignment.
- Impact: The roadmap exceeded expectations, secured strong board endorsement, and is now being rolled out across the business, with technical and commercial teams fully aligned.
Wargaming to Win in a Fast-Moving Competitive Landscape
Expand to read more
- Context: A global healthcare brand had set itself the bold ambition to double in size. But confidence was wavering, and alignment was under strain in the face of fast-moving competition.
- Approach: We designed and led a global wargaming programme, culminating in a high-impact face-to-face session with five key markets, 50+ participants, and full leadership sponsorship. Teams stepped into the shoes of their toughest competitors - challenging assumptions and shaping sharper, more coordinated responses. The approach was codified into a playbook and rolled out to additional markets.
- Impact: All markets aligned around the competitive response plans, creating a united front. The programme proved a pivotal moment - boosting energy, sharpening priorities, and rebuilding belief in the growth ambition.
Anticipating Competitive Moves with Wargaming
Expand to read more
- Context: A key market for a global beverage company was under pressure, with a major competitor set to make bold strategic moves across the portfolio and distribution.
- Approach: We applied our proven wargaming approach to help cross-functional teams anticipate likely moves, run live simulations,and pressure-test potential responses. Over three days, we built alignment across strategy, insight, revenue management, and commercial teams.
- Impact: Brand plans were strengthened for resilience, with built-in scenarios to prepare for the most likely competitive outcomes.
Unlocking Growth in US Functional Beverages
Expand to read more
- Context: A Europe-based flavour house was struggling to scale in the US functional beverage market - facing unfamiliar customer needs, regulatory differences, and diverging internal perspectives.
- Approach: We worked with the US team and the wider global organisation to pinpoint key strategic questions, generate deep customer insight, align functions and regions, and shape a focused growth strategy. The process culminated in a remote, multi-stage workshop with 30+ participants across functionsand regions.
- Impact: A clear, insight-led strategy and roadmap to grow in three priority segments - fully backed across regionsand now being actively rolled out.
Strategy Reset for Transformational Growth
Expand to read more
- Context: A leading European agricultural cooperative with global operations had set ambitious growth targets, but the existing strategy lacked credibility and internal buy-in - limiting momentum and execution.
- Approach: We worked with an extended cross-functional team of 80+ to reshape the five-year growth strategy across eight priority areas - defining where to play and how to win, grounded in data and market insight. Along the way, we secured buy-in and upskilled participants to drive ownership.
- Impact: A fully owned, actionable global growth strategy and execution plan, with alignment across teams - and successful execution already underway during the project.
Sharpening and Aligning Commercial Planning Across Markets
Expand to read more
- Context: A global OTC pharma company had high-level strategies in place, but its newly formed cross-regional team lacked clarity and alignment on how to win in market over the coming year. Pressure to deliver across a diverse brand portfolio was mounting.
- Approach: We led a series of remote, cross-functional planning workshops with over 60 participants, focused on sharpening and aligning next-year plans across the full OTC portfolio. The programme combined structured category planning, market execution focus, and collaborative upskilling.
- Impact: A clear, coordinated brand portfolio plan with aligned priorities across markets, practical momentum, and full team ownership for the year ahead.
Unifying a Fragmented Business Unit for Bold Growth
Expand to read more
- Context: A business unit of a global B2B food group, formed through the acquisition of several companies, needed to move beyond its foodservice focus and reposition for broader, long-term growth. The unit lacked cohesion, a shared sense of purpose, and a clear vision of the market opportunity.
- Approach: What began as an innovation initiative evolved into a full growth strategy programme. We worked across leadership and functions to define a unifying purpose, significantly expand the addressable market, and validate it through customer and market insight. We then developed distinct value propositions for key segments and shaped a robust business case and growth pathway, built with full organisational alignment.
- Impact: The strategy and business case secured full management ownership and board endorsement. The unit now has a clear growth ambition, distinct value propositions, and alignment across teams - repositioned from a fragmented collection of acquisitions to a unified business with a credible path to scale.
Step-Changing Global B2B Communication
Expand to read more
- Context: A B2B ingredients business needed to shift from regional, incremental growth to capturing global opportunities - starting with a step change in both internal and external category communication.
- Approach: We designed and led a global best-practice programme to align regional teams, identify what works, upgrade tools and skills, and co-develop a practical playbook with shared assets to accelerate impact.
- Impact: A newly aligned global marketing team, stronger customer segmentation and insight, and the foundations to drive consistent, high-impact communication across global markets.
Setting Up an East African Social Enterprise for Global Expansion
Expand to read more
- Context: A medium-sized East African social enterprise specialising in vanilla and cacao had reached credible global supply scale, but lacked the marketing capabilities and structured commercial strategy needed to match the quality of its products.
- Approach: We worked with leadership to shape a growth strategy, develop deep customer insight, and build segmentation and proposition frameworks. We also supported positioning development, website creation, customer targeting, and CRM implementation.
- Impact: A clear commercial focus, a world-class online presence, and a fully operational customer acquisition platform -putting the business on a credible path to global growth.
