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Examples of our work

These are some examples of how our teams have made growth ambitions come to life for our clients:

Growth strategy brought to life

Helped a leading European food & nutrition company (B2B and B2C) bring their ambitious growth strategy to life, across 8 rigorously defined growth areas, with strong organisational momentum 

  • Uniquely April Partners

    Delivery of end-to-end process combined with critical intelligence (best practice, insights and benchmarks) and expertise.


    Different levels of involvement in different growth areas, depending on client team capability 

    Seamless transition to implementation, with strong buy-in at all levels of the organisation (from CEO to operational teams).

Cross-functional brand planning

Transformed cross-functional brand planning at a global OTC Pharma company, while developing next year’s ambitious plan, all via remote-only interactions.

  • Uniquely April Partners

    Changed way of working for the leadership team while at the same time delivering next year’s plan 


    Filled knowledge gaps in new markets and categories via fresh insight and expert inputs 


    Developed and delivered a bold plan for next year with global team alignment in 6 weeks 

Customer-centric operating model

Developed and implemented a revolutionary new methodology and model to reliably measure and track user pipelines for infant nutrition across physical channels and e-com, to optimise user acquisition and retention ROI and support growth.

  • Uniquely April Partners

    Developed a bespoke model to reliably measure and track user pipelines, with new concepts such as CPA, CLV, VPU .


    Delivered full data models & tools while engaging all relevant functions (Shopper, CRM, Medical, Finance, Sales, local/regional management) across 8x engagements and 5 countries.


    Powered-up cross functional teams with extensive training sessions, user-friendly automated models in power BI and advanced excel, benchmarks and best practice.


    Seamless transition to implementation.

New segment entry

Enabled a leading specialist raw material supplier to successfully enter a global added-value B2B Ingredients market segment.

  • Uniquely April Partners

    Created unique clarity about size and dynamics of a segment not covered by industry reporting.


    Developed a bespoke commercial model for effective cross-functional scenario development, simulations and leadership engagement.


    Gathered fresh RTM ideas, benchmarks and implementation pathways from multiple expert advisors.


    Significant implementation steps happened in parallel to programme delivery, including a critical strategic partnership.

Competitive counteraction

Helped a market leader in a major OTC Health category to successfully counter the entry of an aggressive new player in Europe

  • Uniquely April Partners

    Drove cross-functional and cross-country collaboration, stimulating bolder moves and faster implementation.


    Created repeatable best practice with strong team engagement and a codified blueprint for future application.

Areas of expertise

We support our clients in eight areas of specialist expertise:
New Category Entry

New category, market, channel entry

Competitive Wargaming

Competitive wargaming

Commercial Modelling

Planning and delivering commercial initiatives

User Lifecycle Management

Insight and benchmarking

Insight and Benchmarking

Modelling of complex commercial initiatives

Implementation Planning

Team Up-skilling

Organisational Upskilling

Playbook development and implementation

Playbook Development

User acquisition and retention modelling

About

A fresh start with a long legacy

About

Why us

Advisors who blend with your team

Why us

How will your growth ambitions come to life?

We’ll help you find the answer
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